PeopleFund creates economic opportunity and financial stability for underserved people by providing access to capital, education, and resources to build healthy small businesses.
We initiated PeopleFund’s branding with a pocket folder/media kit. This was a modular solution, with folded brochures slipping into slots on the pocket. Each brochure was targeted to one of three audiences: donors, investors, and loans/loan info. We utilized grainy, recycled stock and hand-drawn illustrations to emphasize the grass roots nature of PeopleFund’s community-growth oriented service.
Shown is the media kit folder with the four inserts, and we carried that roughened design theme through the annual report. In following years, we continued to explore the hand-drawn elements in subsequent annual reports and PeopleFund’s website.
See annual reports & websites for more samples.