Name
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First Name
Last Name
Department/Title
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Email
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Phone
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Explain what you have in mind for your campaign: What, when, where, why, and how?
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What deliverables will this campaign entail?
What is the expected delivery date for this campaign project?
• We generally require 2 weeks to work initial concepts into our workflow schedule
• 1-2 weeks on revisions (depending on complexity of revision requests and how quickly we get feedback)
• 1-2 days for final files
• If you require a faster turnaround, we may be able to accommodate your timeline upon request.
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Do you have any thoughts, ideas, a theme, or strategies about how this campaign should look?
What kind of personality should this campaign have?
Please list at least 5 descriptive phrases or adjectives:
Things to avoid:
Example: colors, symbols, images, clichés, etc.
Are there any similar campaigns or organizations that we can research to explore what has already been done?
Competitive analysis can be a helpful first step towards developing any marketing strategy. The lessons you can glean from your competitors can inform strategies for your own campaign.
You should also provide examples of any past campaigns you’ve implemented in the past. Discuss what worked, what didn't work, what you learned, etc.
Is there any other relevant information you'd like to share?
What are the key benefits we provide?
What are 2-3 most important takeaway points we want to convey?
What PAIN POINT(S) do we solve?
Pain Point: a persistent or recurring problem, as with a product or service, that frequently inconveniences, frustrates, or annoys them.
What is the goal of this campaign?
How would you define success for this campaign?
How will we know that it is working?
General demographics:
Consider the following factors.
You don't have to check the boxes. This is just a list of characteristics for you to consider about your audience.
General psychographics:
People who stand to benefit most from our product/service.
You don't have to check the boxes. This is just a list of characteristics for you to consider about your audience.
Keeping the above traits in mind, please provide a brief overview of your general audience.
Consider what types of people will be most interested?
What is your audience’s “language?”
What are the words, slogans, or facts that are specific to your audience? Keyword research can be a critical step towards defining your language. And tapping into your audience's vernacular.
What are their PAIN POINTS that we are solving?
PAIN POINT: a persistent or recurring problem, as with a product or service, that frequently inconveniences, frustrates, or annoys them.
Which marketing tactics will you be utilizing with your campaign?
Why is this tactic important?
Please address all that apply.
Who is responsible to implement these marketing tactics?
What social media channels are their favorite(s)?
How does this tie to our organization’s marketing goals?
Once the campaign is underway, how will we analyze its performance?
