Why did you create this business/organization? What need are you filling? What is your origin story?
What is the internal approval process for this project?
If there are no direct competitors, please list any similar businesses or organizations in your industry space along with their website URLs. What are they doing right? What are they missing?
What is the consumers’ perception or opinion of your product or service? Are initial impressions generally positive? Negative? Indifferent? Are there pre-conceived notions to be overcome?
Your clients don't start looking for your business/organization because their lives are perfect. Chances are, you offer a product or service that will solve a problem. Your clients need you because of an existing pain point or problem. What do you offer that makes their lives easier? Your website should explain how you solve these problems.
What are the words and terminology your visitors use to describe your industry, products, or services? There's a good chance they don't head to Google to search for "local nonprofits." Chances are, they're looking for "homelessness solutions," or "affordable housing." Keyword research can be a critical step towards defining your language. And tapping into your target market's vernacular.
Brand personality is defined as a "human set of characteristics" that are connected to a brand. Brands with a strong, well-defined personality instantly win some likeability points because clients are able to relate to them on a personal level. When you are in the beginning stages of defining your personality, it may be helpful to think in terms of archetypes. Some household brands and associated personality archetypes could include:
• Apple: Rebel
• REI: Outdoors-lover
• Whole Foods: Eco/health conscious
Please list at least 5 descriptive phrases or adjectives:
Or if you haven't already purchased your domain name, what would you like your domain name to be?
Example: Prefer professional muted color palettes paired with clean type, with stark, simple abstract photography.
Colors, symbols, images, clichés, etc.
Example: Infographics to display statistical information, full screen width photography to evoke a calm feeling, or bright spot illustration that brings our content to life, etc.
Ideally, these websites are active in your industry or at least related. Please list URLs and explanations.
Anything not covered in the list above. Such as SEO, digital marketing, Google ads, social media marketing, etc. We don't offer these specific services, but we can certainly point you in the right direction.
Example:
1. Home
2. About
a. our story
b. meet the team
c. list of services
3. Contact
4. Blog
Example: What goes on the ABOUT page, the CONTACT page, the HOME page, etc.
Or if you have multiple Calls To Action (CTA), please list them.
