NAIFA-Texas Road Show Social Media Campaign

NAIFA-Texas Road Show Campaign (aka Mini Legislative Days) 

NAIFA-Texas sent two of their members to six different Texas towns to meet with Law Makers for a two week stretch. They asked us to come up with concepts to give the road show event more appeal on social media. I was able to brainstorm with copywriter wiz, Martha Chang of Hey Chick Creative, to some up with fun ways to make the social media content more engaging and entice membership to follow along during the tour. We made each stop along the tour a fun travel poster graphic, with the primary message of “We’re bringing the Legislature to you!” We used the social media graphics in email blasts, the agenda headers, on Facebook covers, Facebook share graphics, Instagram, LinkedIn shared image, and Twitter photo.

NAIFA-Texas: Professional Association of Insurance and Financial Advisors
NAIFA-Texas’ mission is to advocate for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of its members.