pivot ideas

Tangible Pivots

• Consider home delivery

• Consider curbside pick-ups

• Offer free shipping, local delivery, and pickup

• Pivot from product offerings to service offerings

• Create TO-GO packages

• Create date night boxes

• Discount underperforming stock

• Produce care packages 

• Go mobile: Go to them

• Offer family size packages

• Offer DIY kits

• Create an emergency kit

• Cater to healthcare workers and first responders

• Provide sanitation services

Going Virtual Pivots

• Promote a remote culture

• Provide entertainment

• Livestream some classes

• Offer virtual classes

• Offer video consulting

• Stream live events

• Repurpose your content for digital consumption

• Shift away from face-to-face to video consultation

• Offer virtual workshops

• Offer online training

• Provide online group viewing or chat parties

• Shift to video consultation

• Provide virtual workshops

• Build a shoppable Instagram feed

Think Like Your Customers/Clients.
What Do They Need?

• Throw in a free sample with orders

• Enroll in an after-pay service so consumers can pay over time

• Offer a loyalty program

• Promote gift cards

• Bundle like services or products

• Create social experiences on social media

• Provide ways your customers/clients can still support you

• Offer Buy Now-Pay Later options

• Offer pre-buy or pre-scheduling discounts

• Provide free inspections & estimates

• Support your community with your business-specific donations or services

• Pledge a percentage of proceeds to an aligned, suitable charity

Try Focusing on an Inward Pivot

• Diversify your offerings

• Serve a different audience

• Go where the market leads

• Cater more to indoor lifestyles

• Utilize the same basic ingredients, but pivot to a different product

• Utilize the same product, but pivot to a different delivery system

• Utilize the same product, but pivot to a different customer

• Utilize the same product, but pivot to a different customer experience