Here we want to take you through the anatomy of creating a visual brand identity. Warts and all. To explore the process and how each identity element informs the next.

Sowers Sustainable farms

Josh & Tricia Sowers came to Graphic Granola to create a brand identity for a sustainable farm in Coupland, Texas, which restores biodiversity and natural balance. They hope these efforts will result in the expansion of awareness and the formation of a community that will further propagate sustainable practices. The Sowers wanted to highlight that everything is connected – there is nothing that exists in isolation. Their first priority is the ecosystem that they are promoting, which will feed our family and community. Their second priority is the quality of products that result from these efforts. Their third priority is building a network for selling these products, which will help to propagate/enhance our first and second priorities.

Initially, we started the process with a brand questionnaire, which explores their goals, the market, ideal client/customer, pain points, personality, competition, differentiation, their compelling brand story, and their audience’s common language. With that information, Graphic Granola researched the internet to see what other farms in their space are doing with their brands. Then we meet in person to work out any questions we have with their answers, to get a better feel for the brand they want to create. For our first meeting, I brought my friend, Ruth Glendinning, who is very active in sustainable practices. We all hit it off instantly and became fast friends.